The Sheet is a photo or document stored in the Folder, with the project name and specifications written beside it. It is evidence unique to your company (primary information) that backs up the words you write on your website. If the space beside it is blank, it does not count as a Sheet.
Don't add up changes of different depths into a single result. If you do, you can no longer see what has changed and what is still the same as before. It's the same reason the four items in the Weekly Memo are not combined into one score. Looking at numbers of inquiries or search rankings can wait until after these three.
Keep Adding Rather Than Rebuilding
This section continues the discussion of how to use time. What you use your open time for changes what remains on your website.
A page that is rebuilt over and over only ever holds the latest version. A page that keeps being added to gradually accumulates clients' questions about specifications, and the answers to them. The only things generative AI can summarize are the facts that remain. A Sheet that has been deleted will never be read by anyone again.
Whether the system has changed is surprisingly easy to check. Once a month, in the morning, the top executive asks three people in the company to open the homepage, and asks only, "What words caught your eye first?" If those words could be placed on any company's page, the system hasn't changed yet.
▶ Decided by the top executive
• Every Monday morning, decide who will leave which Sheet in their open time. Write the chosen use of time in the fields in Chapter 14.
• Before the peak month begins, assign one checker for the four items in the Weekly Memo.
• At the start of the year, choose just one system to change this year: how you are found, how you make proposals, or how relationships continue.
• Once a month, ask three people in the company which words on the homepage caught their eye first.
▶ Asked of employees
• For tools, have everyone use the designated screen and draft.
• Every day, at the end of the day, write the name of the Sheet left behind.
• Stop searching for things over again and stop writing the same specifications twice.
Employees' time becomes visible through the Sheets left behind rather than hours worked. Preparation gradually builds up in the Folder and turns from something only certain people understand into a company asset. The top executive becomes able to grasp the state of the peak month from just four items with reliable sources.
Key points: Measure preparation by the Sheet left behind, not by time spent. Everyone uses the same tools. The top executive chooses just one system to change. Not trying to change everything may be the shortest path.
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