Before a price is shown, the page states the accepted work and how the cost is determined.
• At the start of the year, decide how price is handled for each peak-month multiplier.
• Every Monday, choose one of the four reasons consideration stalls to eliminate this week.
• Before publishing conditions, check that there are enough prospects who meet them.
• Once a quarter, look at the competitor memo and decide whether to revise your company's sentences.
▶ Asked of employees
• On the cost page, write what moves the price and the point beyond which a quote is required.
• In the first week of each month, spend just 15 minutes looking at the pages of three main competitors, record the four points in a one-line memo, and copy it into the fields in Chapter 14.
The yardstick by which you are compared on your website shifts from price to conditions and specifications. Inquiries that come only to compare prices decrease, and the share of consultations that fit your conditions tends to rise. Of course, the same results can't be promised.
Key points: Place a Line about specifications before price. When the projects that fit can be read in one line, poorly matched requests naturally decrease. Spend 15 minutes a month looking at competitors. The decision "Let's not do it this year" may be one of your rivals, too.
AQ GROW | AI Search Structure